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Build lasting skills and relationships by sharing expertise with others

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Develop a 360° design mindset to create change and design for impact

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Learn how to design more sustainable and human-centred business models

We believe the world around us matters. Its people, families, communities, businesses and governments. Its environment and the systems that comprise it. And we believe that individuals need to take the initiative to challenge themselves and others to rethink and actively contribute to its advancement. We are all potential changemakers, creators, activators, and supporters of positive progress.

We are a new breed of design school. We are a melting pot of knowledge and experiences with people bringing their expertise and ambitions, strengths, and weaknesses to find encouraging support for their professional and personal development and give that support  back to others. Their role changes depending on the question asked. Balancing their needs with those from peers and from society as a whole.

360° design mindset

At the Service Design College, we introduce you to 10 design abilities that help you navigate and create change. By joining a year-long learning program you learn how to use design strategically in many facets. In a campus-like setting, you grow and learn - individually and with others - and develop a 360° design mindset for your own professional or personal context, as a designer and - even more important - as a professional outside the design sphere.

The 360º design mindset is about how you can create value, holistically and continuously. About how you create a dynamic, ongoing relationship with other humans in which value is being codesigned and cocreated. A two-way exchange with every stakeholder involved. This requires a completely different set of abilities and ways of thinking than before.

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You learn to ask the right questions and find the best answers. Not only for yourself but also for everyone around you; your team, your organisation, your clients, and even society. By listening, practicing and discussing, you learn to view situations differently, adopt a different perspective, increase awareness, build confidence, and develop new ways of thinking, better approaches and actionable skills.

We are now heading into a period of further transformations that will profoundly impact our lives on a personal, social and economic level. Which questions would you ask yourself, your team or your organisation? Discover new perspectives and hidden answers with a 360° design mindset. Explore the 360° series!

Why join?

Work with peers

Listen to specialists. Join workshops. Or find a mentor or tutor to guide you personally.

Expand your network

Collaborate with peers from all over the globe. Connect virtually or meet them in person.

Invest in your career

Get to know other fields. Learn new skills to your day-to-day work to increase your impact.

Gain recognition

Earn credits and professional certificates.

Upcoming activities

Join the online Campus

Whether you are a designer working in service, experience, social or business design or design research or a professional working outside the design sphere, we invite you to become a member of the SDC Campus. With over 1500 members, and steadily growing, you will meet like-minded peers with the same commitment to lifelong learning. Register today - it's free - and become part of a diverse, engaged global group of changemakers, creators, activators, and supporters of positive progress.

Meet some of them:

SDC_people_tomas-dominguez-vidal

Chief of Staff
Buenos Aires City Government

Argentina

SPEAKER - MENTOR

SDC_people_rachel_posman

Director UX Operations
Salesforce

United States

course leader

SDC_people_joyce_yee

Professor of Design and Social Innovation
Northumbria University

United Kingdom

Speaker - Workshop leader

SDC_people_lesley-ann_noel

Professor
Tulane University

Trinidad and Tobago

workshop leader

SDC_people_morten_lee_lundholm

Product Design Lead
Maersk

Denmark

speaker - mentor

SDC_people_juliana_gaiba

Senior Manager Design
Spotify

Brazil

mentor

SDC_people_mansi_parikh

Foresight Strategist
Future Tense

India

tutor

SDC_people_jerel_lee

Senior Service Designer
M&G

Singapore

Contributing writer

SDC_people_heidi_majuri

Design Director
Vincit

Finland

mentor

SDC_people_juhani_haaparanta

Managing Director
Nordkapp

Finland

SPEAKER

SDC_people_maja_grakalic

UX and Service Designer
BBC

Croatia

tutor - workshop leader

SDC_people_beatriz_belmonte

Head of Service & Experience Design
PublicTech Lab

Spain

COURSE leader

WE COLLABORATE WITH

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WE COLLABORATE WITH

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WE COLLABORATE WITH

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