We believe the world around us matters. Its people, families, communities, businesses and governments. Its environment and the systems that comprise it. And we believe that individuals need to take the initiative to challenge themselves and others to rethink and actively contribute to its advancement. We are all potential changemakers, creators, activators, and supporters of positive progress.

We are a new breed of design school. We are a melting pot of knowledge and experiences with people bringing their expertise and ambitions, strengths, and weaknesses to find encouraging support for their professional and personal development and give that support  back to others. Their role changes depending on the question asked. Balancing their needs with those from peers and from society as a whole.

At the Service Design College, we introduce you to 10 design abilities that help you navigate and create change. By joining a year-long learning program you learn how to use design strategically in many facets. In a campus-like setting, you grow and learn - individually and with others - and develop a 360° design mindset for your own professional or personal context, as a designer and - even more important - as a professional outside the design sphere.

The 360º design mindset is about how you can create value, holistically and continuously. About how you create a dynamic, ongoing relationship with other humans in which value is being codesigned and cocreated. A two-way exchange with every stakeholder involved. This requires a completely different set of abilities and ways of thinking than before.

You learn to ask the right questions and find the best answers. Not only for yourself but also for everyone around you; your team, your organisation, your clients, and even society. By listening, practicing and discussing, you learn to view situations differently, adopt a different perspective, increase awareness, build confidence, and develop new ways of thinking, better approaches and actionable skills.

We are now heading into a period of further transformations that will profoundly impact our lives on a personal, social and economic level. Which questions would you ask yourself, your team or your organisation? Discover new perspectives and hidden answers with a 360° design mindset. Explore the 360° series!

Whether you are a junior or senior expert in service design, experience design, design research, social design, business design or - even more important - in a discipline outside the design sphere, we invite you to become a member of our Campus. Register today, it's free, and become part of a diverse, engaged global group of changemakers, creators, activators, and supporters of positive progress.