For organisations to evolve and thrive, they must innovate continuously. They are subject to continuous change. The value they create and capture is challenged and their business models must adapt to these new realities. Using strategic design, incorporating adaptability, and building a human-centred design approach to business innovation, organisations can overcome uncertainty, gain a competitive advantage, create sustainable business models, and turn new ideas into businesses with long-term viability.

Customer-centric organisations are 60% more profitable compared to companies that are not focused on the customer. They blend design, management and strategy to create and deliver valuable solutions that put customers, stakeholders and the planet first.

Learn how to make a business desirable for customers, feasible to build and deliver value to the world while being financially viable. This course provides basic and intermediate knowledge and practice for designers and entrepreneurs to merge both disciplines.

Regardless of whether you are working at a for-profit or a social entrepreneur, you will discover how key tools and methods from design thinking and business strategy can be used to create business models with a sustainable impact on people and planet. Using real-world examples, you will learn how to apply the business design mindset to your specific context.

This course enables you to shape your own strategic business design playbook and value creation tools. The theory, exercises and support from our tutors let you better understand the fundamentals of business design. It will help you think about your work and organisation with a new lens and empower you to understand and communicate business values.

You will follow a series of lessons bundled in six chapters; one chapter per week. Each Monday, the lessons for that week are unlocked. Study the content, watch the videos, and do the exercises at your own pace. Because you start at the same time as your fellow participants, you will be able to discuss, exchange feedback, and work on exercises together. Learning with and from your peers is one of the guiding principles of our courses.

The course set-up is based on the so-called cafeteria system, referring to the application of flexible choices for your benefit. In addition to the study materials, you are able to book 1:1 video calls with a tutor of your choice. How long and how many times, that’s up to you; select your tutor, look at the availability, and book a time slot by paying the tutor fee. All lessons are online, and live sessions will take place via Zoom.