Business design for sustainable growth and innovation

SDC_illustration_sustainable_growth_new-01
START DATE
September 27
DURATION
6 weeks
WORKLOAD
5 - 8 hours per week
LANGUAGE
English
PRICE
US$ 450.00 *

If you are not yet a member of our online campus, this link will take you to the registration page. Membership is free but required to sign up for activities.

DESCRIPTION

For organisations to evolve and thrive, they must innovate continuously. They are subject to continuous change. The value they create and capture is challenged and their business models must adapt to these new realities. Using strategic design, incorporating adaptability, and building a human-centred design approach to business innovation, organisations can overcome uncertainty, gain a competitive advantage, create sustainable business models, and turn new ideas into businesses with long-term viability.

Customer-centric organisations are 60% more profitable compared to companies that are not focused on the customer. They blend design, management and strategy to create and deliver valuable solutions that put customers, stakeholders and the planet first.

Learn how to make a business desirable for customers, feasible to build and deliver value to the world while being financially viable. This course provides basic and intermediate knowledge and practice for designers and entrepreneurs to merge both disciplines.

Regardless of whether you are working at a for-profit or a social entrepreneur, you will discover how key tools and methods from design thinking and business strategy can be used to create business models with a sustainable impact on people and planet. Using real-world examples, you will learn how to apply the business design mindset to your specific context.

This course enables you to shape your own strategic business design playbook and value creation tools. The theory, exercises and support from our tutors let you better understand the fundamentals of business design. It will help you think about your work and organisation with a new lens and empower you to understand and communicate business values.

OUTCOMES

  • Understand how business and design are interconnected
  • Acknowledge the role of business design in today's economy and its evolving value for disruptive innovation
  • Use the generative and direction-giving power of design to explore and create sustainable business outcomes
  • Learn how and when to shift between a design and business mindset
  • Practice strategic thinking when analysing and designing business models
  • Apply business design tools to develop a new business idea or to analyse and map your existing business
  • Create your own business design playbook and value creation toolset
  • And gain confidence in your ability to tackle business challenges and customer needs

FORMAT

You will follow a series of lessons bundled in six chapters; one chapter per week. Each Monday, the lessons for that week are unlocked. Study the content, watch the videos, and do the exercises at your own pace. Because you start at the same time as your fellow participants, you will be able to discuss, exchange feedback, and work on exercises together. Learning with and from your peers is one of the guiding principles of our courses.

The course set-up is based on the so-called cafeteria system, referring to the application of flexible choices for your benefit. In addition to the study materials, you are able to book 1:1 video calls with a tutor of your choice. How long and how many times, that’s up to you; select your tutor, look at the availability, and book a time slot by paying the tutor fee. All lessons are online, and live sessions will take place via Zoom.

STUDY POINTS

This course is worth 40 SDC study points. You will receive a certificate of completion.

KEYWORDS

Business design, strategic design, futures thinking, systems thinking

COURSE SYLLABUS

360° SERIES

SDC_illustration_360_degrees_series_explore_ability02_magenta

ABILITY 02 - EMBRACE A BUSINESS MENTALITY
LEVEL - EXPLORE

360° SERIES

SDC_illustration_360_degrees_series_explore_ability02_magenta

ABILITY 02 - EMBRACE A BUSINESS MENTALITY
LEVEL - EXPLORE

START DATE
September 27
WORKLOAD
5 - 8 hours per week
PRICE
US$ 450.00 *
DURATION
6 weeks
LANGUAGE
English

If you are not yet a member of our online campus, this link will take you to the registration page. Membership is free but required to sign up for activities.

* Approximately EUR 375,00. Prices are exclusive of VAT. Non-EU citizens are exempt from VAT on e-services which includes online courses, workshops and talks.

Meet the tutors

SDC_people_niharika_hariharan

Niharika Hariharan (United Kingdom) is an Associate Partner at McKinsey Digital Labs where she focuses on programs that integrate design and innovation with robust business strategy to deliver outcomes that are created for people and are profitable for the business.

This effort also involves building strong teams with cognitive diversity that have the ability to combine creative thinking with business acumen, and helping businesses build internal capabilities, shift cultures, and define new ways of working. Niharika has a background in Service and User Experience Design, both in the public and private sectors, and worked in consultancies and agencies for clients like Vodafone, BT, Financial Times, Open University, and O2, as well as in-house for Barclays & Nokia.
SDC_people_bernd_herbert

Bernd Herbert (Germany) is Head of PMO at Living PlanIT, leading & coordinating the operations management functions of the company insuring that the PMO functions across the business units are aligned and add value to the company.

Bernd has over 20 years of business experience in management consulting, change and project management, leading programs within major international companies across a series of industries with special focus on Organisation, Sales & Marketing and IT. He joined Living PlanIT from Capgemini where he served as Managing Consultant. Bernd held management positions at DaimlerChrysler and AXA. He is invited lecturer for MBA courses in International Marketing Strategy at ISCET Business School.
SDC_people_mansi_parikh

Mansi Parikh (India) is the founder of Future Tense Inc. As a Futurist & Experimenter Extraordinaire, she explores the liminal spaces between the past, present & future, real & imagined, questioning biases and finding new ways to rebuild through the lenses of sustainability and inclusivity. 

She defines herself as 'insatiably curious’; she's like a swiss army knife. Mansi has worked on innovation, cultural insights and trend mapping for brands like Bacardi and Playboy, as well as worked across the Social Impact sector in Conservation, Livelihoods and Healthcare.

Enroll as a team?

Get in touch with us for a quote!

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