Organisations are subject to continuous change. The value they create and capture is challenged, and their business models must adapt to these new realities. In order to evolve and thrive, they must innovate constantly. Using strategic design, incorporating adaptability, and building a human-centred design approach to business innovation, organisations can overcome uncertainty, gain a competitive advantage, create sustainable business models, and turn new ideas into businesses with long-term viability.

Learn how to make a business desirable for customers and feasible to build and deliver value to the world while financially viable. This course provides designers and entrepreneurs with basic and intermediate knowledge and practice to merge both disciplines.

Regardless of whether you are working at a for-profit or are a social entrepreneur, you will discover how key tools and methods from design thinking and business strategy can be used to create business models with a sustainable impact on people and planet. Using real-world examples, you will learn how to apply the business design mindset to your specific context.

This self-paced course goes beyond offering standard business design tools. It not only enables you to shape your own strategic business design playbook and value creation tools but, more importantly, create a conscious mindset in designing services that foster sustainable innovation. The theory, exercises, and support will help you better understand the fundamentals of sustainable business design. It will enable you to think about your work and organisation with a new lens and empower you to understand and communicate conscious business values.

Learn in your own time and pace how to use the generative and direction-giving power of design to explore and create sustainable business outcomes using a variety of proven and cutting-edge tools and methodologies to help you tackle business challenges and customer needs, analyse and map your existing business and develop new future-proof business ideas.

The course is designed to let you dive into business design in an engaging manner. You will follow a series of lessons bundled in 6 chapters. In total, the course consists of approximately 40 to 50 hours of material. Our team will monitor your progress, support you when needed, and offer expert feedback on your exercises. All course material, lessons, exercises, tools, etc., will remain available to you for a total of 12 weeks.

Are you a designer who wants to understand the importance of business but doesn't know where to start? An entrepreneur or business owner looking for new perspectives to think creatively about their business model and develop it further. Are you a creative leader who wants to make an impact on business and elevate your influence across the organisation? This course is tailored for professionals with roles like program manager, product owner, product manager, brand / marketing / communication manager, service / experience designer, change manager, design researcher, innovation lead, and lean/agile practitioner who use service design or design thinking in the context of business innovation.