The role of the public sector is increasingly important in providing solutions to the biggest societal challenges, from the global scale to the neighbourhood. A variety of public interventions may take place, such as the implementation of public policies, the delivery of transactional services to citizens and businesses and the governance of public goods and shared resources. In a scenario characterised by high complexity, tight resources and increased public scrutiny, a specific set of skills is required for designers and policymakers to conceive services and systems that are effective and efficient in generating the intended impact while being inclusive and forward-looking.
This course provides the context, the mental models and the tools for designing services and solutions in public organisations. Through a unique approach, blending elements of service design, public policy studies, behavioural economics, and futures thinking, participants will gain the ability to bring citizen-centricity, experience logic, experimentation and contextual awareness in the process and the output of public intervention.
You will follow a series of lessons bundled in 6 chapters. Each Monday, the online lessons for that week are unlocked. Each Thursday, you will join a live, interactive class of 1.5 hours, designed to further let you dive into designing for public services (recordings will be made available). Study the content, watch the videos, and do the exercises at your own pace. Because you start at the same time as your fellow participants, you will be able to discuss, exchange feedback, and work on exercises together. Learning with and from your peers is one of the guiding principles of our courses.
All lessons are online, and live sessions will take place via Zoom.
Schedule live sessions:
This course is worth 40 SDC study points. You will receive a certificate of completion.
Organisational design, business design, design thinking, strategic design, systems thinking
Marcello Coppa (Italy) is a strategic designer with 15 years of experience in innovation advisory, focusing on design-driven innovation, meaningful innovation and open innovation in the public sector.
Dhruv Sharma (UK) works as a user centred design assessor within the Scottish Government's Digital Assurance Office.
Wayne Thomas (Canada) is Manager of Engagement Coordination & Research for the Government of Alberta and is specialised in facilitation and systemic design.
Helelyn Tammsaar (Estonia) is an anthropologist and project manager at the Estonian Public Sector Innovation Team.
Majid Iqbal (India) is advisor, teacher and founder of Structural, a stealth startup building a platform for designing contracts and agreements, based on an expansive library of building blocks.
Maja Grakalić (Croatia) is an independent foresight strategist, service designer and PhD candidate at Central Saint Martins in London. Her work merges strategic foresight with the human-centred collaborative approach.
Noortje Küppers (The Netherlands) is a service design consultant at Livework studio, where she focuses on bridging urban design and service design. Her key driver is to design for wellbeing and a sustainable future.
André Schaminée (The Netherlands) is Partner & Head of Social Design at consultancy firm TwynstraGudde. He earned his stripes as an entrepreneur in the cultural sector and on spatial planning projects.
Inge Keizer (the Netherlands) is a service design leader specialised in strategic design, creative leadership, innovation, and entrepreneurship.
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