Two years of a global pandemic and an energy crisis have highlighted the need for more authentic personal and business interactions and experiences. In this context, businesses recognise that building empathy with customers and employees and delivering customised experiences is critical to driving loyalty. As a result, many organisations are creating new human-centred purpose statements, or 'North Stars', that aim to positively address social causes and political issues, and contribute to global sustainability efforts.
However, absorbing lessons learned from the past and present can be challenging. To assess how customer-centric your organisation is, how differentiated your products and services are, and how effective your business operations are for customers and employees, you may need to radically transform the organisation.
Transformations of this magnitude require disruptive business ideas, new ways of working, and technological innovations. They also require a cultural shift that prioritises curiosity, collaboration, iteration, sustainability, impact, and a change mindset.
Adopting a designer's mindset across the business is necessary to unlock new sources of value that are people- and planet-centred and digitally enabled. Therefore, there is an increasing need to redesign businesses, focusing on transformation and innovation. With today's disruptive markets and greater emphasis on human connection and empathy, it's crucial to prioritise design and embrace regenerative business design practices.
But what does it mean to redesign and transform an organisation or business? How do you define, model, and implement innovative strategies that provide real added value? The world is changing rapidly, and we need to keep up with the transformations if we don't want to disappear. Do we have the right tools and know-how to transform? Now more than ever, we need to take charge of that change, use the momentum, and reinvent our business for the better: transform toward future sustainability.
This course offers a business (re)design and transformation experience, providing an opportunity to experience organisation/business transformation live.
The course comprises 8 live classes of 1.5 hours, designed to let you dive into transformation and business design, sustainable business models and related subjects. If you are interested in learning more, some papers, videos, theory and case studies are additionally offered. Your investment would be between 12 and 20 hours in total. To read and watch the additional course material you will need 20 hours more.
This course is worth 40 SDC study points. You will receive a certificate of completion.
Organisational design, business design, design thinking, strategic design, systems thinking
Peter Jones (Canada) is an associate professor at OCAD University, Toronto where he teaches in the Strategic Foresight and Innovation and Design for Health MDes programs. He leads innovation research in new economies, cultural sustainability, healthcare system design, and complex social system design.
Kristel Van Ael (Belgium) is a business partner at Namahn, a humanity-centred design agency based in Brussels. She is also co-teacher in product-service-system design and lead teacher in systemic design at the University of Antwerp - Faculty of Design Sciences.
Bassam Jabry (UK) is a seasoned designer, systems thinker, and managing director of Chemistry, an independent strategic design consultancy, that helps organisations deliver human-centred solutions that drive positive change.
Noortje Küppers (The Netherlands) is a service design consultant at Livework studio, where she focuses on bridging urban design and service design. Her key driver is to design for wellbeing and a sustainable future.
Majid Iqbal (India) is advisor, teacher and founder of Structural, a stealth startup building a platform for designing contracts and agreements, based on an expansive library of building blocks.
Maja Grakalić (Croatia) is an independent foresight strategist, service designer and PhD candidate at Central Saint Martins in London. Her work merges strategic foresight with the human-centred collaborative approach.
Koen Peters (Belgium) is the leading information architect at Namahn, a humanity-centred design agency based in Brussels. His work is mainly in web and intranet projects for governments and other large organisations.
Inge Keizer (the Netherlands) is a senior service design consultant specialised in business design, strategic innovation, customer experience and entrepreneurship with 20 years of experience.
For many years, Moira Buzzolani (Italy) has had the pleasure of helping international organisations, teams and individuals transition towards a desired future. She worked at Adidas for over a decade, leading major innovation and digital transformation programs as Director of Digital Transformation. Moira supported the company and its leaders in developing the strategic vision of the transformation and change management initiatives for digital programs.
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