In 2016, a small team of rebels inside IKEA was asked to come up and implement 16 circular business solutions. They decided to place humans in the centre of this circular exploration. After listening to people in 16 different cities around the world, the team gathered enough information to shape IKEA's role, responsibility and contribution to the circular economy.

Like many others, IKEA is both, part of the problem and part of the solution. They are optimistic about positive change and believe they can lead the transformation by building circular operations and cooperating with others on sustainable development – from "mass consumption to mass circularity". 

Today, Daniel Haltia and his colleagues are validating circular business models rooted in the hearth of people's ambitions. In this talk, Daniel will reveal what it means to be a circular business designer in a company like IKEA. He will share some of the highlights of his journey to inspire each of us to use our own competences to contribute to the SDG goals. Truly minding the consequences is also about social impact. In this regard, Daniel collaborates with non-profits and social businesses to experiment and validate IKEA's circular initiatives. For instance, by partnering up with social entrepreneurs IKEA Social Entrepreneurship creates work for more than 30,000 people globally with the ambition to reach 95,000 jobs in the coming years.

The talk will happen live via Zoom.