Field lessons about ethical foresight

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DATE & TIME
February 10
10:00 - 11:00 CET
DURATION
1 hour
WORKLOAD
1 hour
LANGUAGE
English
PRICE
Free (registration needed)

If you are not yet a member of our online campus, this link will take you to the registration page. Membership is free but required to sign up for activities.

DESCRIPTION

Today, we’re experiencing the feeling of rapid change. We stand at the cusp of radical technological innovation: machines are becoming intelligent, media is becoming synthetic, robotics are changing the way we live and work, and gene editing is about to change our very biology.

Society needs to equip itself with the ability to think about the future in a structured and systemic way in order to anticipate possible issues. The role of designers in this is key, and yet in recent years we’re witnessing something quite different. Agile development loops are becoming faster, data is becoming ubiquitous, and incremental iterative practices are starting to become automated. In the process, design can sometimes disappear into the mechanics of feature development. In short: our foresight is shortening.

The consequences of ‘act first, ask questions later’ approaches to technology are becoming apparent: from pre-existing biases in training data, to election hijacking, social polarisation and mental wellbeing issues, today there’s no shortage of stories making the news headlines.

Filippo Cuttica is the UX Principal for Ethical Experiences at the BBC, and his approach to ethics passes via futures thinking. He believes that we can’t build desirable futures if we don’t imagine them first. In his years of experience at the BBC, as well as a faculty of Future Casting at the Copenhagen Institute of Interaction Design, he’s had the chance to learn, think, apply and test several methodologies borrowed from the fields of strategic foresight and speculative design ‘in the trenches’ of a big organisation, to drive ethical debate as well as strategic conversations. In this talk, he’ll share some of his key learnings, principles and lessons learnt.

OUTCOMES

  • Gain a critical outlook on the existing design practice
  • Discover the key principles sitting on the verge of futures and design thinking
  • Hear real-life stories and gain practical understanding of what works and what doesn’t in this field

FORMAT

Live via Zoom.

STUDY POINTS

This talk is worth 1 SDC study point.

KEYWORDS

Case study, ethics, futures thinking, systems thinking

360° SERIES

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ABILITY 01 - SOLVE FOR TOMORROW
LEVEL - EXPLORE

360° SERIES

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ABILITY 01 - SOLVE FOR TOMORROW
LEVEL - EXPLORE

DATE
February 10, 10:00 - 11:00 CET
WORKLOAD
1 hour
PRICE
Free (registration needed)
DURATION
1 hour
LANGUAGE
English

If you are not yet a member of our online campus, this link will take you to the registration page. Membership is free but required to sign up for activities.

Meet the speaker

SDC_people_filippo_cuttica

Filippo Cuttica (Italy) works at the BBC in London as the UX Principal for Ethics, helping the organisation to dream and shape desirable futures. His approach to ethics interlinks futures thinking and human-centred design.

Filippo believes we can't build desirable futures without imagining them first in structured ways. He is a designer and artist, with one foot in the world of speculative design and art research, and the other in experience design, strategy and creative leadership. He loves to mix reflection with innovation, helping organisations entering the future in a bold and sustainable way. Previously he worked as User Experience Consultant at Foolproof, working for clients including HSBC, Shell, More Than, Tesco and Panasonic.

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