In today's world of immediate results and quick gains, senior executives' attention spans can be quite short. It's therefore challenging for design leaders to address this short-termism by questioning the status quo, instilling new strategic thinking, and envisioning a different path to cocreate long-term value. Much needs and can be done to improve upon and overcome today's key challenges and anticipate future ones.
After a successful inaugural edition, we are organising a new edition of the Creative leadership summit in Barcelona on September 19, 20 and 21 for and by design leaders from around the world to converse about these pressing topics. Dedicated to unlocking servant leadership and translating ideas into impact, the leadership summit convenes creative leaders to connect, learn, build, discuss, share learnings and challenge the status quo.
Leadership is a dynamic and complex process that requires those who lead to navigate ever-changing landscapes and design for the future. To be effective, you must be resilient, adaptable, and capable of embracing uncertainty. Anticipating change, staying ahead of the curve, and working collaboratively with diverse teams are essential qualities for leaders to possess in today's fast-paced world.
These qualities are particularly critical for design leaders. Effective creative leadership means always thinking about what's next and having a keen sense of what the organisation needs to thrive in the long run while bearing in mind social and environmental responsibilities. This requires a deep understanding of the ecosystem in which the organisation operates and being willing to challenge assumptions, embrace new perspectives, and pivot as circumstances dictate.
But, being the only person in your organisation with this level of expertise can make navigating these demands challenging. Design leaders often find themselves isolated and disconnected from their peers. However, now more than ever, it's time to stand up, take action, and lead change for good. That is why we organise this Creative leadership summit. Not online, but physically in Barcelona, to have as many inspiring encounters as possible.
The summit program focuses primarily on in-house creative leadership to promote a safe environment for open dialogue among peers. It prioritises collaborative engagement over traditional one-way talks or keynotes. And the non-commercial program ensures an environment free from any promotion of companies or sales activities.
Build confidence, develop new ideas and create positive impact, through truthful stories and profound insights from leaders who are doing it. Learn from peers and engage in conversations with academics and other experts in systemic design, change management, strategic foresight, and resilient, servant leadership, as well as individuals currently serving in leadership positions within organisations such as LEGO, Lufthansa, Philips, Adidas, IKEA, Deutsche Telekom, Spotify, and several others.
The summit is built upon four tracks; Leading in complexity, Designing for what’s next, Organising for change, and Introspecting leadership. The tracks are highly interactive, collectively engaging participants through a combination of active listening, debating and practising.
In addition to the immersive 3-day onsite experience, attendees will have access to a series of recorded interviews and personal reflections from global leaders. These resources will be published and shared with participants after the summit, continuing throughout the months until the end of the year.
More details can be found in the syllabus. Don’t forget to register on time! Since this is a small-scale and intimate event, seats are limited to a maximum of 50 participants.
The summit takes place in a converted industrial warehouse, the home-base of BAU, Design College of Barcelona. The venue is located in the heart of innovative and creative Barcelona, District 22@, and is completely modernised and equipped for design training. The venue is accessible for wheelchair users.
Address:
BAU, Design College of Barcelona
Carrer de Pujades, 118
08005 Barcelona
Spain
View on Google maps.
Design leadership, service design, business design, strategic design, futures thinking, systems thinking
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Phil Balagtas (United States) is a futurist, professor and former Design Director at GE. His dedication to guiding organisations in strategic initiatives echoes his commitment to a more innovative and inclusive future.
Nina Warburton (United Kingdom) has over three decades of experience in design and innovation and is currently Head of Design at Philips Personal Health, where she leads a world-class team of design leaders for the Philips Personal Health Cluster.
Shauna Carey (United States) leverages her expertise in both design and social impact to oversee the strategy and vision of the nonprofit design studio IDEO.org as its Chief Executive Officer, leading the organisation's efforts to design a more just and inclusive world.
Peter Jones (Canada) is an associate professor of systemic design at OCAD University, Toronto, where he teaches in the Strategic Foresight and Innovation and Design for Health MDes programs, and co-founder of the Systemic Design Association.
Natsuko Hara (Japan) is the Director of Change Management at Adidas, spearheading the change management framework and serves as the Organisational Effectiveness Leader, enhancing team performance based on Adidas' global operating model.
Annahita Varahrami (United States) is Design Director at Procore Technologies, where she brings her passion for good design and human-centred approaches to lead teams and create innovative solutions to improve the lives of everyone.
Tino Klaehne (Germany) is a recognised innovation expert, currently leading design at Lufthansa, with +15 years of experience connecting the dots between strategy and design to drive corporate innovation at scale.
Mariana Amatullo (Argentina) is Vice Provost, Academic Dean and Associate Professor of Strategic Design and Management at Parsons, The New School. She is an experienced design strategist, award-winning educator, and practitioner-scholar.
Kristel Van Ael (Belgium) is a managing partner at Namahn, a human-centred design agency, as well as Associate Professor at the University of Antwerp where she teaches in product-service-system design and systemic design.
Søren Lethin (Denmark) is an innovation catalyst who has spent over 30 years at the LEGO Group, where he leads the Innovation Everywhere team, championing positive change and future-proofing their innovation roadmap.
Moira Buzzolani (Italy) is a transformation and change leader with a long track-record at Adidas, leading teams and individuals transition towards a desired future.
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