Measuring what matters
DESCRIPTION
Do you feel that you might be lacking some critical information when taking strategic decisions? Typically, businesses decide based on metrics and measure what is available. Customer context and value creation processes are overlooked. We have crafted a workshop for you to learn how to evaluate your current data mix, how to generate new indicators & how to pair them with insights, so your decisions are finally grounded.
OUTCOMES
Be able to measure what matters and challenge how strategic decisions are informed in your organisation through:
- Understanding different definitions of value and how they are relevant to your organisation
- Mapping value streams and customers value creation processes
- Proposing new indicators and other sources of insight about value for customers
- Redesigning how to mix and show metrics and insights on the same information artifacts
- Bringing the workshop experience back to your office and engaging your colleagues with a new set of games and templates
FORMAT
The workshop will take place live via Zoom. Remote collaboration will take place on Mural. No previous experience in Mural is needed, however connection via a laptop is recommended.
STUDY POINTS
This workshop is worth 12 SDC study points.
KEYWORDS
Strategic design, organisational design, business design, design thinking
360° SERIES
ABILITY 02 - Embrace a business mentality
ABILITY 09 - Measure the impact
LEVEL - EXercise
360° SERIES
ABILITY 02 - Embrace a business mentality
ABILITY 09 - Measure the impact
LEVEL - EXercise
Meet the workshop leaders
Itziar Pobes (Spain) is Co-founder and the project brain at We Question Our Project, a Barcelona-based service design agency, and the coordinator of the Master in Service Design at IED Barcelona.
Silvia Calvet (Spain) is an Experience Design Associate Director at King, the video game developer that specialises in social games such as Candy Crush. She works at the intersection of business, technology and users.
Enroll as a team?
Get in touch with us for a quote!
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