This workshop is developed and led by BBC’s design experts Filippo Cuttica and Maja Grakalić. The workshop will be divided into two parts. The first part will be about imagining future services based on emerging technologies and social needs. The fact that technology creates many new opportunities for the future, does not necessarily mean that those opportunities are all equally desired and wanted by people across society. We will design services for both the best and the worst case scenarios, provoking the shift from the known ‘How might we …?’ question to the ‘Why should we…?’.
The second part of the workshop will focus on building prototypes and blueprints for one chosen future service. All the work and activities will be run in an analogue fashion and really activate every single participant to enact and role play a new service of the future flow.
The workshop will take place live via Zoom. Remote collaboration will take place in Mural. No previous experience in Mural is needed, however connection via a laptop is recommended.
This workshop is worth 4 SDC study points.
Futures thinking, design research, social design, ethics, experimentation
Filippo Cuttica (Italy) works at the BBC in London as the UX Principal for Ethics, helping the organisation to dream and shape desirable futures. His approach to ethics interlinks futures thinking and human-centred design.
Maja Grakalić (Croatia) is a UX and a service designer at the BBC and a PhD researcher at Central Saint Martins in London. Her design work merges strategic foresight with the human-centred collaborative approach.
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