As the pace of transformation accelerates and expands in all directions, affecting the foundations on which society as we know it exists, we - as professionals - must decide the role we will play in moving forward and prepare to steer the course. By shifting from design phases to design abilities, we move away from processes and focus on experience and practice.
At the Service Design College we introduce you to a set of 10 design abilities that help you navigate and create change. By joining a year-long learning program - based on these abilities - you learn how to use design strategically in many facets.
You will develop a 360° design mindset for your own professional or personal context, as a designer and - even more important - as a professional outside the design sphere.
The 360º design mindset is about how you can create value, holistically and continuously. About creating dynamic, ongoing relationships with other human beings in which value is codesigned and cocreated. A two-way exchange with every stakeholder involved. Using design strategically and questioning the status-quo requires a set of abilities and ways of thinking completely different than before.
Monthly, we will introduce you to one of the 10 design abilities that will help you affect change and get into a true 360º design mindset.
You can also cherry-pick one design ability to dive into but we encourage you to join as many activities as possible.
ABILITY 01 - JANUARY/FEBRUARY - FUTURES THINKING, SPECULATIVE DESIGN, FORESIGHT, SCENARIO PLANNING
ABILITY 02 - MARCH - BUSINESS DESIGN, ORGANISATIONAL DESIGN, STRATEGIC DESIGN, DESIGNOPS
ABILITY 03 - APRIL - PLANET-CENTRIC DESIGN, CIRCULAR DESIGN, SOCIAL DESIGN, DESIGN ETHICS
ABILITY 04 - MAY - CO-DESIGN, PARTICIPATORY DESIGN, EXPERIMENTAL DESIGN, CO-CREATION
ABILITY 05 - JUNE - SYSTEMS THINKING, FRAMING, SYSTEMIC DESIGN, DESIGN THINKING
ABILITY 06 - JULY/AUGUST - STRATEGIC STORYTELLING, BEHAVIOURAL DESIGN, VISUAL DESIGN, STORYBOARDING
ABILITY 07 - SEPTEMBER - LEAN STARTUP, AGILE DESIGN, PROTOTYPING, ITERATIVE DESIGN
ABILITY 08 - OCTOBER - ETHNOGRAPHY, CULTURAL STUDIES, ANTHROPOLOGY, EMPATHIC DESIGN
ABILITY 09 - NOVEMBER - DESIGN VERIFICATION, METRICS, KPIS, DESIGN VALIDATION
ABILITY 10 - DECEMBER - TRANSFORMATION DESIGN, INCLUSIVE DESIGN, TRANSDISCIPLINARY DESIGN, IMPACT
On top of the 10 design abilities, we offer 3 ‘depth filters’. These filters help you select the optimal content required, and define your own learning track.
The first level, explore, is about joining learning activities that expose or demonstrate the conceptual and theoretical aspects of a specific design ability. They cover the understanding of methodologies, tools and other actionable knowledge and introduce you to their practice. At the second level, excercise, you participate in learning activities that focus on the practice of a design ability.
These activities pursue use, implementation and application of tools, methods and techniques in an applied context.
Learning activities at level three, execute, focus on leadership and delivering change. At this level, design abilities interlink as you master their implementation and transformative application. You will be in possession of all the knowledge, tools and strategic vision to become catalysts for positive impact in your professional practice.
Every month you’ll have the opportunity to ask questions, look at your role from a new perspective, learn from others, practice new methodologies, and join forces with peers from all over the world.
We offer different approaches to the design abilities; from generating awareness to leading and putting strategies in place. The depth levels are not proficiency levels as they do not 'measure' or grade personal achievement in an academic sense.
We offer learning activities that are tailored to your needs. But how to define a learning track that really works for you? Would you like to dive into one design ability to the fullest? Or would you rather define a 360° track by exploring all 10 design abilities?
We have split the content into smaller chunks, enabling it to be delivered based on very specific criteria. Explore the current learning activities.
You will earn study points for each hour invested in knowledge growth. There are many options available to you that will help you earn study points, such as joining talks, participating in workshops, starting a reading club, becoming a mentor, or following courses, just to name a few.
You can also earn certificates for completing activities such as courses and the global conference. A certificate is proof that you completed and/or passed the learning activity. Both study points and certificates are free of charge.
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