Service Design Days emerged as a cross-disciplinary conference for creative thinkers, change-makers, influencers, and decision-makers, involved in product and service innovation, organisational transformation, and value creation through design.

Organised between 2016 and 2023, the main conference was held annually in Barcelona, with additional satellite events in Buenos Aires, Milan (Milan Design Week), Eindhoven (Dutch Design Week), Nairobi, Singapore (Singapore Design Week) and Cardiff. This lively, intimate series of conferences brought together strategic designers and business strategists to learn, share, and co-create together. Throughout its editions, SDD challenged participants to use their creativity and responsiveness to understand and design for tomorrow’s challenges; staying relevant and valuable, and designing for lasting experiences.

The Service Design Days conference continuously provided an opportunity to learn how to put design at the heart of professional practices and organisations. As part of the Service Design College, in-person learning activities, SDD also provided our dynamic and growth-minded community a physical space to meet, discuss, and mingle with peers, designers and non-designers, researchers, and leaders from many different industries from all around the globe.

In 2025, this conference was rebranded as Beyond the Map, adopting a new name, format and destinations.

The Student Service Design Challenge is a recurring, global learning program that celebrates, encourages, and inspires the next generation of designers. The 5-month program was initiated by Philips and the Service Design College in 2019, and has been carried out in collaboration with IBM, the Ellen MacArthur Foundation, IKEA, Laerdal, ISDIN, Red Cross, and the Estonian Government.

With this design program, younger generations (over 50% of the world's population is younger than 27) take part in shaping the future through the use of design. Their unbiased, playful, and uninhibited approach may lead to new, disruptive ideas that improve the lives of many and help safeguard our planet.

Since 2019, over 3000 students worldwide have teamed up to participate in the Student Service Design Challenge.

This master-level program has proven to be an opportunity for design students from a wide range of backgrounds and design disciplines to apply a design process to a real-life case, utilise their collective creativity, and receive recognition for their efforts. By combining rigorous learning, expert coaching, and a collaborative global network, it empowers students to apply design as a tool for societal impact.

More information on each edition and the winners can be found on the challenge website.